Amazon case study
How We Helped a Brand Generate £33,000 in 30 Days
We rebuilt the listing story, restructured PPC by intent, and aligned conversion levers so paid traffic translated into predictable revenue — not spikes and guesswork.
Execution focus — first 30 days
- Listing architecture, keyword map, and PDP copy rebuilt for clarity and intent.
- PPC restructured by match type and query intent; negatives and budgets tied to margin.
- Conversion path tightened (above-the-fold story, objections, mobile readability).
- Daily monitoring + weekly scorecards (ACOS, TACOS, sessions, unit economics).
Same playbook we run on full account builds: audit, optimize, launch, then scale with guardrails.
Performance overview
Total revenue £33,000 +288%
Orders1,247+41%
Units sold1,200++36%
ACOS14%-32%
ROAS7.1x+58%
Daily revenue
The challenge
Low visibility
Organic ranking gaps and weak keyword coverage meant the brand was not consistently winning high-intent sessions.
Unstructured PPC spend
Campaigns were mixed by intent, causing ACOS volatility and wasted spend on low-converting queries.
Weak conversion rate
Listings lacked clarity and proof, so traffic did not translate into strong add-to-cart and purchase rates.
What we did
Listing optimization
Rewrote titles and bullets for clarity, benefits, and keyword intent while strengthening visual hierarchy above the fold.
PPC restructure
Split campaigns by match type and intent, tightened negatives, and introduced disciplined bid rules tied to margin.
Conversion strategy
Aligned A+ story flow with objections, improved mobile readability, and reinforced trust signals throughout the detail page.
Performance tracking
Weekly reporting on ACOS, TACOS, sessions, and unit economics so decisions stayed data-led and fast.
The results
Total revenue
£33,000
52% CTR up
From 0.35% to 0.53%
32% ACOS down
From 21% to 14%
67% sessions up
From 18.2k to 30.4k
76% orders up
From 708 to 1,247
★★★★★
“Their structured approach and daily optimization helped us scale faster and with more clarity.”
Daniel M., Co-Founder, Homeware Brand
30-day execution timeline
Audit
Account, listings, and PPC deep dive mapped gaps and quick wins.
Optimize
Listings and campaigns rebuilt around intent, margin, and conversion.
Launch
Structured relaunch with monitoring, budgets, and guardrails in place.
Scale
Repeatable weekly rhythm to compound traffic, orders, and profitability.
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